Thought Leadership
Perspectives
Where pricing architecture meets operating reality. Research-backed analysis for executives navigating commercial transformation.
Not all AI workloads do the same thing or cost the same. A $0.01 model call becomes a $0.40 workflow. The real pricing architecture happens at the workload level.
75% of agentic AI providers can't price what they're building. The dominant strategy — cost-plus credit models — amounts to scaffolding. Here's what separates 125% NRR from 100%.
A large real estate platform validated PMF against its best customers and missed 92% of the addressable market. Seven sequential misses explain why utilization stalled at 40%.
60% of promotional events fail to break even. Your YoY comp cycle is training customers to never pay full price—and buying another pricing engine won't fix it.